Page 34 - 18 KARATI GOLD&FASHION 231
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 High jewellery
High jewellery
 the rarity of the piece, the artisan skill which determines the perfect execution of the design project, to which hundreds of working hours are dedicated; other important components of the attribution of value are finishing and polishing, factors which substantially differentiate a high jewellery product from mass-market jewellery. One of the most illustrative examples of the importance of the “exclusivity” factor in the high jewellery market, is the phenomenon of its prestigious presence in one of the oldest and celebrated squares of Paris, Place Vendôme, designed in 1702 and very quickly became the main centre of attraction for the display and sale of high jewellery. From the beginning, the greatness and exclusiveness of the square stimulated the interest of the main brands of global luxury and caused the opening of shops and showrooms, which enjoyed, then as now,
                 Parure composta da collana, bracciale e orecchini, in oro giallo 18 Kt, platino, diamanti rotondi taglio brillante, rubini graduati di forma ovale, alcuni dei quali sono provenienti dalla Birmania, definiti in commercio “sangue di piccione”.
Necklace, bracelet and earrings set, in 18 Kt yellow gold, platinum, round brilliant-cut diamonds, graduated oval-shaped rubies, some of which are from Myanmar, commercially called “pigeon blood”.
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